Thursday, July 31, 2003
AmphetaDesk 0.93.1: "Jupiter teases with more demographics. Jupiter Media's Jupiter Research's announced a new report, Weblog Best Practices: Seizing Business Benefits, by Melissa Stock. Reading its prospectus, the report approaches the blogosphere as an audience pool and advertising target. Keep this in mind as you read Jupiter Media's CyberAtlas' Robyn Greenspan's tidbits:
Bloggers:
2 percent of the online community has created a blog
60 percent of bloggers are dialing up
57 percent have a household income below $60,000 per year
Blogging is split evenly among the genders
70 percent of bloggers having an online tenure of more than 5 years
Blog readers:
4 percent of the online community read them
60 percent male
61 percent in homes where the total income is more than $60,000 per year
54 percent dial-up vs. 46 percent broadband
73 percent of blog readers have been online for more than 5 years "
Bloggers:
2 percent of the online community has created a blog
60 percent of bloggers are dialing up
57 percent have a household income below $60,000 per year
Blogging is split evenly among the genders
70 percent of bloggers having an online tenure of more than 5 years
Blog readers:
4 percent of the online community read them
60 percent male
61 percent in homes where the total income is more than $60,000 per year
54 percent dial-up vs. 46 percent broadband
73 percent of blog readers have been online for more than 5 years "
# posted by Mark : 13:43
